About Us
Why Coral?
Oceans cover approximately 70% of the earth's surface, produce at least half of the world’s oxygen, absorb 50 times more carbon dioxide than the atmosphere, and drive the global weather systems that make our earth habitable.
Coral reefs are at the heart of the ocean ecosystem, one of the most biodiverse places on our planet and home to over 25% of all marine life.
That’s why we’ve made it our mission to promote a healthy ocean, starting with the coral reefs.
Emma Kraft-Founder and CEO
“I am launching Coral because I want to make a difference in the world, and I hope you’ll join me. Together, we can create a healthy planet that we all want to inhabit”.
Emma is currently a freshman at UC Berkeley studying business administration and environmental economics and policy. She is passionate about bridging product innovation and environmental solutions and inspiring young entrepreneurs. Growing up in Boulder, Colorado, she has always loved the outdoors. Beyond Coral, she is a youth delegate for the UN, co-founder of Dragonfly Health International, a non-profit organization promoting entrepreneurship in developing countries, and a member of DreamTank’s Youth Advisory Board. She is also a member of Berkeley Women in Business and recently completed the Berkeley business accelerator StEp program.
Scientific Advisory
Our scientific team includes leading ocean experts and researchers from the University of Hawaii at Manoa, Woods Hole Oceanographic Institute, and UC Berkeley. We are busy in the lab! Check back soon for exciting updates from our research team.
Business Advisory
Carlotta Mast
Carlotta Mast sets the strategy and guides the growth and impact for New Hope Network, the leading events and information services company for the natural and organic products industry. She also leads the content strategy and team for the Informa Markets Health and Nutrition group, which includes New Hope Network. Her team produces the content and conference programming for Natural Products Expos, NBJ Summit, Nutrition Capital Network, Esca Bona, Natural Foods Merchandiser, newhope.com, Nutrition Business Journal, NEXT Forecast, SupplySide, Natural Products Insider, Vitafoods, and Vitafoods Insights. Carlotta is a frequent speaker at industry events and conferences and has been interviewed about the natural products industry, regulatory issues, and market performance by media outlets including The New York Times, Cosmopolitan, NPR, ABC News, BusinessWeek, and many others. As Naturally Boulder’s board president, Carlotta helped bring the Naturally Boulder model to other communities and establish Naturally Bay Area, Naturally Austin, Naturally Chicago, Naturally San Diego, Naturally Los Angeles, and Naturally New York City; and she now serves on the board of directors for the new Naturally Network. In addition, Carlotta is a co-founder of the J.E.D.I Collaborative, which was created to foster justice, equity, diversity, and inclusion within the natural and organic products industry, and she serves on the board of the Climate Collaborative, whose mission is to leverage the power of the natural products industry to reverse climate change. In 2013, Carlotta co-founded a paleo snack company called Wholly Bites, which hit the market well before Whole Foods Market and other retailers began adding paleo sections to their stores. Wholly Bites was sold to 1908 Brands in 2016.
Mark Retzloff
Mark Retzloff is a pioneer in the natural organic and sustainable food and agriculture industry with a 49-year career starting and managing a number of successful companies, including Horizon Organic Dairy, Aurora Organic Dairy, and Alfalfa’s Markets. He lends his knowledge as a board member and advisor to emerging companies, which have included Blue Horizon Organic Seafood, BlueSun BioDiesel, Crocs Footwear, Evol Burritos, Goddess Garden, Haystack Mtn. Goat Cheese, Sambazon Acai, Traditional Medicinals, Tempt Hemp Milk, and Uncle Matts Organic Juice. Mr. Retzloff is a founding partner at Greenmont Capital Partners, founder and former Chairman of The Organic Center and he was a board member of RSF Social Finance for 11-years. Mr. Retzloff currently serves on the Board of the Center for Ethics and Social Responsibility, (CESR), at the Leeds School of Business at the University of Colorado, Boulder, and also is Co-chair of the advisory board of CU’s Masters in the Environment school, (MENV) and is a member of Colorado State University School of Agriculture Dean’s Advisory Board. Mr. Retzloff is also a Member of the Blackstone Entrepreneur Network leadership group. He is past president of Community Food Share, Past President of Growing Gardens, current board member of Boulder Open Space Conservancy, BOSC, and co-Founder and Senior Advisor of Naturally Boulder. Mr. Retzloff received his B.S. degree in Environmental Studies from the University of Michigan and has received several awards, including the Organic Trade Association’s Lifetime Leadership award, the Boulder Chamber of Commerce's Lifetime Achievement Award and Entrepreneur of the Year award, and Naturally Boulder’s Lifetime Achievement Award. He was inducted into the Boulder County Business Hall of Fame and New Hope Natural Products Hall of Legends.
Tracy Miedema
As Vice-President of Innovation and Brand Development, Tracy Miedema leads business development and investing at Presence Marketing, the nation’s top brokerage agency for the natural products trade. She also heads up Presence’s burgeoning portfolio of cannabis-hemp food, beverage, and supplement companies and currently sits on the US Hemp Roundtable Board of Directors. Additionally, she is an operating partner in BIGR Ventures. From start-ups to Fortune 50 food & beverage, she works closely with brands to optimize their growth, profitability, and positive impact on people and the planet. During her 20-year career in natural products, Tracy has also worked for Earthbound Farm/ WhiteWave and for General Mills’ organic brands. In the service arena, Tracy leads graduate student projects at the Darden School of Business at the University of Virginia and served for 5 years on the US Federal regulatory advisory committee for organic, the USDA National Organic Standards Board, including Chair of the Board.
Evan Faber
For more than a decade, Evan Faber has worked across industries to create innovation, growth, and brand strategies that have challenged convention and transformed startups into category leaders. As CEO, his leadership helped earn Moxie Sozo the global reputation as a top creative agency. He has led brand strategy for clients such as Nickelodeon, Boston Beer Company, Backcountry outdoor retailer, and Suja juice company.
Sarah Glynn Kraft
Sarah Glynn Kraft is an entrepreneur and business development consultant with 20 years of experience in marketing and sales with a focus on sustainability and holistic health. She is passionate about building inspired and elevated teams with aligned vision and values and has overseen the development and launch of several multimillion-dollar campaigns for mission-driven companies. She is also the proud mother of Emma Kraft and is inspired by her daughter’s hard work, character, passion, and motivation.